Corteva Agriscienceâ„˘ will go to market through five regional corn and soybean seed brands in the U.S., including Dairyland SeedÂ®, HoegemeyerÂ®, NuTechÂ®, Seed ConsultantsÂ® and TerralÂ®. Each will have a strengthened and expanded portfolio to serve the brandâ€™s respective customers. BrodbeckÂ®, CurryÂ®, Doeblerâ€™sÂ®, PfisterÂ® and Prairie BrandÂ® will be combined with the five regional seed brands.
PioneerÂ® will remain the companyâ€™s global flagship seed brand with an industry leading, unique product portfolio and agency route-to-market approach.
The U.S. retail channel will be served primarily by MycogenÂ® and TerralÂ®. The company will maintain the AgVentureÂ® independent network of regional seed companies and will continue to sell cotton seed through its PhytoGenÂ® brand and alfalfa through AlforexÂ®.
â€śCorteva Agriscienceâ„˘, Agriculture Division of DowDuPont, is implementing a bold plan to focus and rebalance our seed brand portfolio in the U.S.,â€ť said Judd Oâ€™Connor, vice president, North America, Corteva Agriscienceâ„˘. â€śThis strategy will allow us to better serve our customers â€“ both farmers and retail dealers and distributors â€“ with differentiated, broader and stronger product portfolios.â€ť
The DowDuPontâ„˘ merger, which closed in 2017, resulted in more than a dozen seed brands in the U.S. that sell Corteva Agriscienceâ„˘ corn and soybean seed, genetics or traits.
â€śWe have some outstanding brands with long histories, good people and loyal customers and we intend to honor those legacies,â€ť said Brian Barker, multi-channel seed brand leader for Corteva Agriscienceâ„˘. â€śRealigning our multi-brand approach was necessary to better focus our product and service offerings to customers.â€ť
The majority of employees and dealers who supported BrodbeckÂ®, CurryÂ®, Doeblerâ€™sÂ®, PfisterÂ®and Prairie BrandÂ® will be offered positions or dealerships in the new structure. Popular products from these brands will continue to be available through the regional seed brands.
â€śThe product portfolios of all our U.S. seed brands will be bolstered by the Corteva Agriscienceâ„˘ R&D pipeline and the full capabilities of the future company,â€ť said Oâ€™Connor. â€śThis means farmers can expect better products, and employees, sales reps, dealers and distributers can expect increased opportunities for more sustainable growth.â€ť
The Corteva Agriscienceâ„˘ innovation pipeline will enable expanded technology and genetic access to the industry through a growing licensing and distribution business to independent seed companies. Current U.S. agreements will remain in place.
â€śWe also are bringing a winning offer to retail partners with the latest seed, trait, seed treatment and crop protection innovations that are backed by dedicated support from account managers, territory managers and agronomists,â€ť said Barker.
DuPont Pioneer and Dow AgroSciences will honor program, product and service obligations for existing seed orders. Customers and distributors should contact their local seed representative or account manager with questions.
About Corteva Agriscienceâ„˘, Agriculture Division of DowDuPont
Corteva Agriscienceâ„˘, Agriculture Division of DowDuPont (NYSE: DWDP), is intended to become an independent, publicly traded company when the previously announced spinoff is complete by June 2019. The division combines the strengths of DuPont Pioneer, DuPont Crop Protection and Dow AgroSciences. Corteva Agriscienceâ„˘ provides growers around the world with the most complete portfolio in the industry â€” including some of the most recognized brands in agriculture: PioneerÂ®, EncircaÂ®, the newly launched Brevantâ„˘ Seeds, as well as award-winning Crop Protection products â€” while bringing new products to market through our solid pipeline of active chemistry and technologies. More information can be found at www.corteva.com.
DowDuPont (NYSE: DWDP) is a holding company comprised of The Dow Chemical Company and DuPont with the intent to form strong, independent, publicly traded companies in agriculture, materials science and specialty products sectors that will lead their respective industries through productive, science-based innovation to meet the needs of customers and help solve global challenges. For more information, please visit us at www.dow-dupont.com.
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Gregg M. Schmidt
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